Air pollution is one of the biggest threats for the environment which affects everyone. The air we breathe has not only life-supporting properties but also life-damaging properties. All the impurities in the inhaled air harm us from inside. Companies like Salt world are solving these respiratory and lifestyle hazard problems by offering safe treatments.

Today, salt therapy industry is widely recognized as a safe alternative and compliments other treatments to produce sustainable results. Even though it is still in its infancy, various business leaders are using it to attract new customers and create cross-marketing opportunities such as chiropractors, athletic departments and fitness centers, naturopathic physicians, veterinarians (for equine and pet salt therapy), etc.

One such leader is DeepthiBabu, the Founder of Salt World. She established the company with the aim to revolutionize the wellness and drug-less therapy space in India. Though salt therapy is still at a budding stage in India, she hopes that its popularity will increase in the future. The versatile leader observed that people are looking for a natural, drug-free healthy life because of the atmosphere in major cities of India is prone to all respiratory issues due to the air quality/pollution. Therefore, the need for salt rooms will upsurge in the future. But, the main challenge is to spread awareness about the therapy since it is known to very less percentage of people.

Offering Proven Natural Therapies

Incepted in 2017, Salt World is a wellness centre offering natural and drugless therapy to relieve symptoms of respiratory and skin conditions. The company’s mission is to go global, spreading the goodness of proven natural therapies that are not popular. It is also the Member of Salt Therapy Association, USA and the only makers of halogenerator (A device used in Salt Therapy) in India. Since its inception, Salt World focusses on the health care sector that impacts people in a positive way with zero adverse effects on their health. Salt Room Therapy and Float Therapy being extremely popular abroad, with intense research it has realized the widened benefits of the therapy and limited knowledge of Indians about it. Apart from the Salt Therapy, the company also provides complete package and turnkey solution to open a salt room in any premises like hotel, resort, spa, yoga centre, private home, apartment, hospital, clinic, massage centre, shopping mall, school, pre-school, etc.

Salt World’s Unique Therapies

Presently, Salt World offers Salt Therapy & Float therapy for its customers:

Salt Therapy:Salt therapy aka Halotherapy is a holistic treatment which takes place under simulated conditions of a natural salt cave. Dry microscopic salt particles when inhaled access the deepest area of the respiratory tract to cleanse your lungs of pathogens, smoke residues and pollutants. The therapy also enhances the child’s immunity and improves endurance. Clients can relax and breathe easy at its Salt Room. Halotherapy helps to eradicate various respiratory and certain skin conditions and also improves immunity, endurance and enhances lung capacity. It helps to maintain overall well-being. These negatively charged Salt particles being anti-viral, anti-bacterial, anti-fungal in nature not only helps in cleansing & detoxifying respiratory system & skin, but it also keeps a person calm, removes stress, depression & anxiety due to its anti-histamine property.

Respiratory Conditions: Asthma, Bronchitis, Bronchiectasis, Sinusitis, Migraine, Throat Infection / Congestion, Ear infection, Frequent cold & Flu, Persistent cough/smokers cough, Wheezing /Shortness of Breath, Allergies / Hay fever, Rhinitis, Snoring / Sleeping disorders, Pharyngitis, Tonsillitis, COPD.

Skin Conditions:  Psoriasis, Eczema, Skin infection, Dermatitis, improves PH level of the skin & Inhibits skin allergies.

Overall Well-Being: Enhances Lung capacity, improves immunity, stamina & endurance, Reduces stress, headaches & depression.

Float Therapy: The company provides a luxurious and relaxed experience in Float therapy (Float Tank or Sensory Deprivation Tank). Its state-of-the-art pool is filled with 800 kgs of Epsom salt and purified water to achieve buoyancy that enables aperson to float effortlessly. The temperature of the saline solution is set at skin temperature so after sometime, one can feel completely weightless. The divide between the body and water disappears and can become one thus experiencing ‘Floating’. Also known as sensory deprivation tank or isolation tank, the float has been constructed to minimize the onslaught of varied stimuli on the senses like light, sound, noise, moving visuals etc to achieve.A series of a floating session can help in the following ways:

Better physical form: Nagging aches and pain prevalent in conditions such as arthritis, osteoporosis, and fibromyalgia can be eliminated. Floating also helps in sports recovery and building endurance by strengthening and conditioning muscles.

Mental clarity and enhanced creativity: Float takes a customer to the blank zone, the state of nothingness which is so vital in improving concentration, mental alertness and creativity.

Initiate/ deepen customer’s spiritual awakening: Float helps the brain achieve the theta state also known as the meditative state. In this level, one can achieve spiritual connect, reach a higher place of bliss, activate your chakra, each deep and profound wisdom beyond this dimension.

Building Strong Customer Base

According to Deepthi, initially, she did not do any advertising to build a customer base. Having only the website and Google maps location, the Founder and his team started getting inquiries and clients when their customers startedsearching Salt World on Google. Recalling that moment, the versatile leader says, “But those were the people who knew salt therapy through some or the other means. Later on, we started creating awareness about salt therapy through newspaper articles and SEO, after which we are getting a good customer base.” To further expand its customer base, Salt World’s newest center was launched at Banjara Hills, Hyderabad on November 1st, 2019.

Remarkable Achievements

For Deepthi, her biggest achievements were getting more inquiries based on the testimonials given by their clients who are benefitted. The Founder states, “For now, step by step we will expand our service pan India; slowly and gradually will show our presence globally.” Thus, shewould like to collaborate with other high-end wellness centres, fitness centres, Holistic therapies, pulmonologists, paediatricians and general physicians.

Among their other achivements, Salt World is the only Indian company which produces salt therapy devices called halogeneratorsand they also house India’s largest floatation tank.They have served more than 1000 clients in last two years.