Digital marketing is the new way to reach your targeted customer. What are the features that make it Promising?
According to a research from RescueTime, people on an average, spend upwards of 3 and half hours on their phones. And the top 20% smartphone users use their phone for a whooping average of 5 and half hours on the phone. People use their phones while commuting, while walking, right before sleep. Many of us have replaced our TV time with Mobile screen time.
But what this info translates into marketing terms. People are not prone to traditional advertising anymore. No matter how many billboards you put up, everyone is busy with their phones. That’s why Digital marketing should consume most of marketing budget for any company.
- Targeted audience
While implementing digital marketing you get the feature of targeting your audience by region, by profession, by interests etc. You can use as many filters as you want to reach your audience.
- Revenue growth
According to Google, Companies using digital marketing strategies have 2.8 times better revenue growth expectancy. Small and medium businesses have even higher chances of expanding their workforces and businesses.
- Accountable Analytics
Unlike traditional marketing, Digital marketing gives you an insight on as to the current strategies are working or not and hence has faster action plan for future can be implemented.
- Cost Effective
As compared to tradition marketing digital marketing is cost effective and gives you an option to scale-up and down as you please. ROI is also a great factor while considering Digital marketing.
- Global expansion
With the help of Digital marketing, any business can be taken global. The global outreach of digital marketing provides unique opportunities.
