In the U.S. last year, online sales of physical goods grew to over $500 billion, yet only 10 percent of retail goods purchased was bought online. This demonstrates that the industry is expected to have rapid growth over the next decade. As a result, retailers will need a solution that can offer beneficial business insights as well as deliver better customer experience. This is where Keydabra come into the picture to deliver a suite of affordable artificial intelligence (AI) solutions for retailers. This solution can serve as a virtual shopkeeper to help retailers understand how to keep consumers engaged.

Inception Story of Keydabra

Incepted in 2019, Keydabra is the brainchild of three partners: David Dodds (Co-founder), Srinivas Kilambi (Founder and Chairman), and Matthew Travis Tanner (CEO). Back in 2015, Srinivas and David began their scientific quest with the goal of measuring a person’s experience when they are on a website. After years of design, development, coding, and testing, they created a new machine learning/AI algorithm combination that could accomplish their goal of measuring users’ digital experiences and more. Their patented formula simplifies AI into a platform that is essentially a “data scientist in a box”. Realizing the urgent need for a tool/software capable of analyzing big data and taking AI to a wider audience, David and Srinivas decided to set up a new company in late 2018 and brought Matthew as CEO to help form their new business. Now, Keydabra is bringing to market a suite of applications including Keydabra Digital, Social and Apps.

Adding Real Value to Business

Keydabra’s mission is AI for all. It is planning to bring to market a suite of affordable AI solutions featuring its proprietary indexing algorithm to help business and consumers utilize the millions of data points they produce. The company has built quite a huge customer base as there are so many businesses that want to integrate information into their decision-making process and use valuable data on their digital platforms. That is where Keydabra can really add value by delivering intelligence products.

Offering AI-Powered Product and Services

The company first product is Keydabra Digital. This product will help businesses understand and improve their digital footprint through AI. It measures, tracks, quantifies and benchmarks the level of engagement of every visitor on a website. Keydabra Digital uses this information to assign a ranking to each client and to each site as a whole. Then, it uses machine and deep learning algorithms to associate this score with a business goal, such as conversions. This enables the score to act as a measure for a visitor’s propensity to buy, and also as a pro-active, changeable, improvable surrogate for conversions. This product not only scores digital platforms but also provides personalized predictions of business outcomes and provides prescriptions on how to improve the desired outcomes.

Unique Offering

In the future, Keydabra will offer a suite of the machine and deep learning solutions to both consumers and businesses along with Keydabra Digital. Following are the solutions that are currently in development:

Keydabra Social: The goal of Keydabra Social is to disrupt the world of social media. Commenting on this, the CEO says, “An entire generation now uses social media to share their lives with the world, with some even building entire businesses based on their social presence.” Although social media can provide a networking platform few users understand the actual details behind their followers and posts. This is where Keydabra Social bridges the gap by allowing consumers to answer the critical question of, “What makes a post like-able?” Through AI, Keydabra Social will aid consumers to improve their reactions, posts, and overall presence on social media.

Keydabra Apps: With the introduction and explosion of the web and mobile apps, the digital business world has changed significantly over the last decade. Although developers have access to a plethora of data around their apps, they don’t have a set of tools to help analyze and utilize that data. But, Keydabra Apps helps solve this problem by utilizing AI. It has a number of promising solutions, including the ability to help optimize conversions in brick-and-mortar retail through mobile app-beacon localization when consumers are in store.

Conquering Challenges, Looking For Collaborations  

The data-science industry caught Matthew’s interest when he took a series of executive education courses at Harvard Business School from 2016-2018. He specifically became interested in data-driven decision making, and how little most enterprises are using the valuable data they possess. The versatile leader faced numerous challenges in both personal life and organization level. On a personal note, The CEO’s biggest challenge was how to communicate effectively the important work he is doing, and the value behind data-driven decision making. At an organization level, the biggest challenge and one of their biggest successes were developing a way to generate valuable insights for their customers without compromising the privacy of their customers, visitors, and users.

Now, the dynamic leader along with his team is looking to collaborate with anyone who is trying to improve digital platforms because he knows that the market for Keydabra’s intelligence products is massive. Any digital platform, website, or social media user could benefit from their low-cost AI offerings.

Impressive Achievements

For Matthew, his greatest achievement to date is running a marathon. The CEO asserts, “It was one of those things I always thought sounded incredibly difficult, but I like a challenge, I like pushing myself, and I wanted to see if I could do it. Turns out I can! It’s amazing what you can accomplish with a little bit of perseverance.” As for the Keydabra, the greatest accomplishment is finding a way to unlock the valuable data that is generated online. The CEO along with his team has developed a patented formula that allows businesses to track engagement and find ways to enhance it.