Rethink:DeliveringFuturisticDevelopment Care

Rethink, a visionary startup promises to change the landscape of healthcare with video-based online training modules. These modules are ideal to meet the growing needs of trained professionals with ABA (Applied Behavior Analysis) specialty. Rethink’s value proposition to its clients remains simple: provide an effective, affordable, and innovative means of care. Today, online medium can provide a gateway for companies to distribute products to millions of potential consumers. Rethink brings this open-access of technology to train therapists with ABA specialty inside schools, at homes, within organizations and in healthcare facilities across the globe.

According to the US Centre for Disease Control and Prevention (CDC), 1 in 6 US children are diagnosed with a developmental disability each year. This includes a wide range of disabilities covering autism, ADHD, intellectual disorders, learning disorders, among others. Treatment for these is a major challenge for individuals, and their caretakers. It is estimated that only 30,000 ABA therapists are in service globally. This creates a myriad of challenges for parents, schools, and organizations to find quality therapy solutions. Developmental therapy for children is a necessity for their future development as adults, and time is of essence in finding therapy services. This is why calls for awareness regarding developmental disabilities like autism continue to grow louder. Perhaps the US healthcare needs a new vision to approach the conventional challenge, or aRethink.

Designing Research-Driven Product Offerings

Catering to development disabilities can be a major challenge. On one hand, it involves managing caretakers like parents who often find it difficult to emotionally distance themselves from their children. On the other hand, it involves providing an in-depth expertise in an area, which constantly evolves with growing research. Thankfully, Rethink was founded on the effectiveness of online video modelling tried, and tested in the military field, and medicine. Among its other previous works, the company has worked with the department of defense through the military base school system worldwide. The experience during these years proved crucial to the progress of Rethink. The company’s methodology remains solely based-on medically-recommended ABA treatment, proven to work in key areas like online support, and training for individuals. Furthermore, the ROI proposition for the company also promises a robust forecast. According to the CDC, nearly 95% of the children in the US are covered with health insurance. Hence, Rethink’s promising healthcare solution will remain at the forefront of tomorrow’s healthcare as financial reimbursement for therapies continue to grow in the United States.

Infusing Innovation with a One-Stop Solution

Rethink was founded with a mission to meet the most challenging current need in the education, and healthcare sphere. Its research-driven approach has earned the company glowing accolades in the industry. Its signature award winning solution today boasts of over 1,500 video-based demonstrations, developed by recognized international experts. Moreover, apart from training caretakers, Rethink has also forayed into employee care with professional guidance for organizations. Its latest service offerings provide a much-needed professional approach to dealing with behavior challenges for employees, and their loved ones. This service remains the company’s most promising offering for its future growth as teaching employees with life-long critical skills also continue to earn praises from individual employees. Furthermore, the company provides robust data analytic platform for organizations to track development of their employees, with remote serving options. The automation platform is well received among its client companies, as it offers them complete control over costs for treatment, and ability to track service authorization. Today, Rethink has become a one-stop solution to meet development challenges faced by individuals at various stages of development.

Building a Road Forward with Wisdom

The impact of Rethink’s corporate offerings has been substantial for individuals with dependents who require developmental care. Studies show that people with dependents with a developmental disability tends to experience anxiety, and depression at twice the average rates. Moreover, it also costs them hundreds of thousands of dollars each year in care costs. Rethink with its advanced platform has managed to impact over 7 million lives including schools in public districts. Rethink today caters to major school districts like New York, Dallas, Denver, San Francisco, and even Fortune 500 companies with over 500,000 employees. One of the most notable example of its success comes from its experience working with Costco. Rethink catered to critical employee needs at Costco serving 20% of its total employee population. The response of Donna Sexton, the Director of Employee Benefits at Costco is one of the prized memories for the Rethink team today. She said, “I can't think of any benefits we've ever added to our suite that got so much attention and so many letters to our president, thanking him for bringing Rethink on, and what a difference it was going to make in their lives.”

Daniel Etra, the CEO of Rethink attributes this success to the deep passion of its employees. He noted, “Rethink’s employees have a deep passion for a social impact, and drive continuous innovation in the products that rethink offers”. He also stated that Rethink is in the process of expanding its core products to offer support for adults at workplaces with neurodiverse conditions. While reflecting on Rethink’s tremendous success, Daniel shared a few words of wisdom from his experience. He said, “despite what many believe, every success is ‘the 10-year overnight success’. According to Daniel, entrepreneurs need to pivot their business strategy to respond to changing market condition always, and have the patience to play the long game. He concluded his advice with, “every entrepreneur needs to be willing, and able to move the ball down the field a little bit each and every day.”